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                      <strong><strong>Developers Now Launch More E-Book Apps Than Games in iTunes Store</strong></strong><br />
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                        <td width="534"><h5>According to a new survey conducted by mobile analytics company Flurry, developers now launch more e-book apps than games in Apple's iTunes App Store. Games now represent 13% of the new releases while 20% of all the new apps in the App Store are e-books. One of the reasons for this is that it's quite easy for developers to release large numbers of e-books. Developers just have to switch out the text, rename the app and send it to Apple for approval.</h5></td>
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                    <h5>This data from Flurry doesn't tell us much about how many people actually download e-books on the iPhone, though an earlier report from Flurry showed that the iPhone e-book market saw impressive growth this year. The B&amp;N Reader, Amazon Kindle app and Stanza are still the most popular e-book apps and it would be interesting to see more data about how users use these apps. While it's easy for developers to release lots of e-book apps based on public domain texts, this data tells us very little about how many people actually use them.</h5>
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                    <h4>More Than Just Static Text</h4>
                    <h5>Over time, e-books on the iPhone will hopefully become more interesting than the current crop of apps. While today's hardware e-readers mimic traditional books, the next generation of e-readers will likely go beyond this and the iPhone is already in a position to lead the charge. Creative's forthcoming Zii MediaBook will offer some of this functionality. With iTunes LP, Apple also has a format that publishers could use to create richer e-book experiences. iTunes LPs aren't compatible with the iPhone and iPod touch, yet. It is likely only a matter of time before Apple brings this format to its mobile devices, though.
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